My day job

I've been a Marketing Executive for over four months now, and I Love it! I think this probably surprises my parents who say I get bored of everything after three months. I just hadn't found the right job until now. Since I spend so much of my time at my office I figure you might be interested in what I'm working on.

This week we had a three day strategy meeting. I was involved in the last two days and was so happy the meeting took place at a hotel in Hove, which meant I got to sleep in and walk to work. During the meeting each department presented on what they are working on, how it is going and their future goals. The meeting ended in overall business planning and budgeting.

So what has Marketing been working on? I've been so busy completing the numerous tasks my boss assigns. Here are most of current projects (I've probably forgot one or two):

Book Launch: The founder of my company, David Miller, has just released his book Successful Change. My job is to promote it. I've sent a press release to many publications, bloggers and professional bodies in hopes of securing book reviews. The book is getting a very good response, I've secured about 6 reviews, an interview with a blogger out of Seattle and a partner deal with a large professional body who is going to do a lot of promotion of the book to their members based on the discount we are giving them. This week I'll be releasing the book to our database of contacts and spreading it on social media.

White papers: We release a white paper about every other month. I've just been assigned to research and write the next one.

Webinars: Alongside each white paper we host a webinar on the same topic. Our last webinar I created most of the slides for and I'm sure I'll do the same for the next one. I also participate in the webinar, introducing the presenters and taking questions.

PPC: Google Adwords is a form of advertising where you create short ads that appear on Google searches, and whenever anyone clicks on them you have to pay a little. I've been re-evaluating our current ads and putting together a new strategy to hopefully improve our results.

Landing pages: When someone clicks on one of our PPC ads obviously they are directed to another webpage. I've been creating pages, called landing pages, that directly relate to the ads and give people the content they are looking for without any hassel.

Twitter: I'm in charge of the company Twitter account, daily tweeting and retweeting.

LinkedIn: LinkedIn is one of our most used social media platforms. I post many discussions in our Changefirst group. I also, post discussions in many other relevant groups hoping to spread awareness of Changefirst and increase our network.

Slideshare: On Slideshare you can post powerpoint presentations and short videos. I've been cutting up each of our webinars into segments and posting them on Slideshare. We are getting a very good response here.

Ahh, I'm sure there is loads more that I do, but these tasks are what come to mind right away. As we are a small company pretty much all of our marketing is online due to it being most cost effective. I'm loving getting to play online every day, and all of our stats have increased significantly since I've started which keeps the bosses happy.

Love